NGA.mil uses a customized Google Analytics tool through GSA’s Digital Analytics Program (DAP), as required by the Office of Management and Budget’s November 8, 2016 memorandum ‘Policies for Federal Agency Public Websites and Digital Services’. DAP’s analytics solution provides access to a common set of web metrics like page views, unique users, mobile vs. desktop visits, average time on page, bounce rate, number of downloads, etc. as well as dimensions like location, browser, and operating system of visitors. The DAP analytics tool meets strict security guidelines. The code has undergone multiple security scans, no personally identifiable information is collected, and IP addresses are anonymized. The National Geospatial-Intelligence Agency does not gather, request, record, require, collect or track any Internet users' PII through these processes.
Visitors to NGA.mil have the ability to prevent their data from being used by Google Analytics via the Google Analytics opt-out browser add-on.
If you would like to opt-out, download and install the add-on for your web browser. The browser is designed to be compatible with Chrome, Internet Explorer 11, Safari, Firefox, and Opera. To learn more about the opt-out and how to properly install the browser add-on, please visit https://support.google.com/analytics/answer/181881?hl=en .